DPshapeME - A shape foused campaign for highstreet retailer Dorothy Perkins.

 

Steaming from my Dissertation this Final Project Considers the recents trends and mood shifts around Body ideals, Confidence, and Marketing Messages around these topics and what is currently being promoted by retailers.

 

The project consisted of an Online and Instore launch considering graphics, layout, vm and new collections suitable for the brand and emerging marketing trends, as well as a business plan which acknowledged elements such as financials and operations.

 

The aim of this campaign was to set a bench mark for new marketing messages by fashion retailers, embracing different body shapes and promoting them.

 

The campaign also intended to educate customers with the aim of making them feel more confident when shopping for their shape in store and online and securing the final purchase.