Over the three years studying Fashion Business and Promotion I have been able to work to a range of different briefs which cover both elements of visual and business outcomes.

 

This has been significantly insightful; studying the industry from different aspects which helped towards my Final Major Project and Dissertation which looked into the current and emerging trend of body ideals, confidence and representation in marketing messages.

 

This allowed me to combine both the visual and business elements into a project and produce a marketing and visual merchandising stratgey for a highstreet retailer,with the intentions to tackle these issues and transform current marketing methods set by retailers in order to 'set a new standard' of Body Ideals and Confidence which will be the bench mark for other stores.